One of the keys to succeeding in information product creation is to break the process up into discrete steps. This frequently isn’t an instinctive reaction for the typical information marketer. Especially on the internet where small sized learning products are the norm.

However, it is extremely important to your ultimate success. In fact, I would go so far as to say that if you don’t do this you probably won’t succeed… even when you are starting out let alone as you move forward.

Your product creation system should do this for you if only to help you to understand the overall task.

But why?

In this article, I’m going to ignore chunking and focus on the practical aspects. That’s not to say that chunking isn’t important. It is. It’s important to understanding and to learning the process. But while you can use the same chunks as you move forward, long term your focus needs to be on the operation of the system not the understanding of it. Unless of course you are constantly training new people!

So why is chunking important to long term use of the product creation process? (Yes, I know systems design uses a different term for this process but I’m not teaching you systems design. So I’m going to use the word learning content designers use.)

The first reason that having individual discrete tasks is important is one of schedule estimation. Frequently it is very difficult to estimate how long the total task of creating a product will take. After all, the size and type of the products matters as does the number of products in your product funnel. And those are just the most obvious elements. However, estimating a discrete task is often much easier. The total can then be estimated as the total of the discrete tasks.

Secondly, scheduling a large task can be problematic. However, by segmenting the task into a number of discrete tasks, you gain a much greater flexibility in scheduling. Not only that but as your business begins to add people you are able to schedule multiple people to the product creation.

Finally, segmenting a large task into smaller discrete tasks allows you to have much better control over the product creation. This affects two different areas — status and quality.

By segmenting your process into discrete tasks you are able to schedule and record the progress at much more detailed level. As a result you are more in control of the status of the product creation. You know what everyone is doing. When they should complete it. And how much it should cost. You also know exactly what has been done.

You also improve your overall quality. Instead of waiting until everything is done you can check quality as you go. This allows you to immediate react to low quality products without absorbing their costs. This means that you have less rework and your rework costs less. And if the product is not going to meet its quality requirement you will know about it in time to stop the development, change the requirement or fix the product.

Product creation could be a frightening subject for a lot of Internet marketers to face. Some folks who get in the game with the intention of making a full time income are completely ignorant as to how an online business operates. One of the most profitable ways to create online cash is by creating a product that others are happy to pay for.

Product creation is legitimate method of generating money through internet marketing but many entrepreneurs get it wrong. They start by imitating their Internet marketing gurus by creating information products on Internet marketing in hopes of getting rich the way their heroes did. The problem is that they usually don’t know what they are doing and enter a highly competitive niche with very little marketing experience or connections.

Here are a few tips for effective product creation that may help you get on the right track:
Start by finding a profitable niche with low to moderate competition. If you conduct some rudimentary market research and keyword research, you’ll find many opportunities in areas that will surprise you. Amazon and eBay are two great places to brainstorm for product ideas.

Developing Your Product does not have to be a difficult project. You can find experts in the right field for your niche and pay them to write the material while an artist designs the packaging and website or blog. You can outsource the entire product creation part of the project after you conduct the research and testing to ensure profitability.

Sales and marketing strategies should be created while developing the product and learning about the market. Some experienced marketers use pay per click to drive traffic to their offer page; some folks outsource the entire marketing campaign to affiliates through ClickBank or other affiliate programs.

Product creation does not need to be hard, particularly when the merchandise is electronic. E-books, videos, audio and multi-media products sell very well. They are distributed immediately to customers electronically. Once you have a good feel for a niche market, try to service your customers with associated products and upgrades. If you want to earn money online through product creation, you must understand supply and demand. The majority of new online marketers fail miserably because they go after highly competitive markets or forget to research their chosen niche properly. You have to create your products according to the needs, wants and desires of the prospective customers.

Even though the global economic crisis has ended, and the recession in the United States seems to have ended, and as we move towards a very slow recovery, still we are not out of the woods yet when it comes to real estate. And our authorities who are engaged in regulating the banks and the industry are not done getting to the bottom of which companies caused the problem either. In fact, they are still out investigating some of the largest corporations and banks in America.

Likewise, with huge number of foreclosure cases in the court system it is compounding the problem. Some banks are paying hundreds of million dollars in fines for filing foreclosure papers through contracted legal firms without the proper paperwork. But if you think real estate law in the United States is complicated after the last recessionary economic crisis, you’d be very interested to know that we are not alone here in our country. In fact, after the global economic crash the United States and China both spent huge amounts of money in stimulus to prop up their economies.

In China the central bank lent money to regional banks and municipal vehicles to prop up the construction industry, and a lot of that money went into real estate projects. People invested in these projects; apartments, business buildings, factories, and all sorts of other projects, and China created a real estate bubble due to all the money that was poured in. Unfortunately most of that money will never be recouped, and many of those loans have already gone bad, and those local banks are trying to hide the fact.

Meanwhile, everyone who invested is watching the property values drop like a rock, and they are losing most of the money they thought they had gained as the bubble got bigger and bigger. Will those people be able to sue the government for creating this property bubble, or the banks for propping up or even misrepresenting what was going on? No, in China you’re not allowed to sue the government, and they don’t have the same types of real estate laws that we have here.

Unfortunately, there were many investment banks from the United States which also got in on the action, and actually helped increase the building of that bubble, some of which have already gotten their money out, and others still have their money in and they are losing it. Those wealthy investors involved will also lose millions of dollars along with the hundreds of millions, in some cases billions of dollars being lost by US-based investment banks. Perhaps what the world needs is some international real estate laws that everyone can agree to globally. Indeed I hope you will please consider all this and think on.